案例一·Case One

乔布斯 (Steve Jobs)

当时受到的指责与评价 (Initial Criticism)

“他曾被说成自负、难合作、不适合领导团队。被赶出苹果时,这些评价看起来都很合理。后来,人们又把那些特质叫作远见、坚持和判断力。”

“He was once described as arrogant, difficult to work with, and not fit to lead a team. When he was pushed out of Apple, those judgments seemed reasonable. Later, people started calling those same traits vision, persistence, and judgment.”

成败反转后的本质解构 (Outcome Reversal)

“别人常常不是在评价你,而是在评价你此刻的输赢。”

“People often do not evaluate the person. They evaluate whether the person is winning right now.”